Banana Republic and Roland Mouret announce limited-edition capsule collection for Fall 2014
New York, NY (April 2014) - Banana Republic and
celebrated designer Roland Mouret are pleased to announce the
Roland Mouret for Banana Republic Collection - a limited-edition,
covetable capsule highlighting Mouret's keen understanding of fit
and the female form through the use of Banana Republic's signature
Sloan fabric. Banana Republic's Sloan Collection of dresses, skirts
and pants has gained acclaim for the use of contour stretch fabric.
The women's capsule launches exclusively at select Banana Republic
locations worldwide and online in early August 2014.
The foundation of the Roland Mouret for Banana Republic
Collection - the Banana Republic Sloan fabric - is a unique blend
of rich, bi-stretch fabric, which creates a "magic" fit that shapes
through figure-flattering silhouettes. Mouret, famous for his
exceptional skills in draping, structure and style, naturally
gravitated toward this signature material, which he hand-draped,
cut and pinned on the body to create this iconic capsule. The
nearly 30-piece collection shines a light on Mouret's craftsmanship
talents through the use of this dynamic fabric.
Mouret is best known for his feminine hour glass fitted
dresses, which have become a favorite among Hollywood stars. In
2006, the British based designer with a French heart and soul,
became a household name when A-listers first wore Mouret's
now-famous Galaxy dress on the red carpet.
"Partnering with Banana Republic on this project was such an
adventure for me," says Roland Mouret, founder and designer of his
namesake label. "The common goal for this collection is to offer
incredible fit through an assortment of svelte styles using Banana
Republic's Sloan fabric, extending my love of structure and
silhouette into accessible prices. These pieces are
multi-functional for the modern woman to wear and accessorize in
her own way, making her always ready for life's journey."
The Roland Mouret for Banana Republic Collection pushes fashion
and function with must-have additions to a stylish modern wardrobe.
Key details include bold colorblocking, graphic perforated details,
leopard prints, playful proportions and, of course, svelte cuts on
everything from blazers and slimming pencil skirts to sheath
dresses. Apparel includes petite styles and will range in price
from $49.50 (belts) - $165.00 (dresses).
"I'm so inspired by Roland's skill for draping and attention to
fit," says Banana Republic Vice President of Women's Design,
Melloney Birkett. "He has such a strong sense of how to dress a
woman, and brings a beautiful sensuality to his work. Roland's
vision really matched ours as we worked together to use his design
expertise as a build to Banana Republic's Sloan fabric to create a
truly covetable collection."
The Roland Mouret for Banana Republic collection will be
featured in Banana Republic's August campaign, including select
print, online, direct mail and in-store. Join the conversation on
Twitter with @BananaRepublic @RolandMouret.
ABOUT BANANA REPUBLIC
Banana Republic is a global apparel and accessories brand
focused on delivering modern American style. Dedicated to helping
customers achieve their best in life's moments big and small, both
personally and professionally, Banana Republic offers covetable
clothing, handbags, jewelry, eyewear and fragrance at accessible
prices. Founded in San Francisco, Banana Republic is located in
over 700 company-operated and franchise retail locations worldwide.
Customers also can shop online or at (888) BR-STYLE. For more
information about Banana Republic, a division of Gap Inc. (NYSE:
GPS), please visit bananarepublic.com
ABOUT ROLAND MOURET
The Roland Mouret fashion brand is a joint venture between
Roland Mouret and Simon Fuller's XIX entertainment. Formed in
August 2006 as "RM by the designer Roland Mouret" it followed
Mouret's 8 years of critical acclaim within the global fashion
industry. In September 2010 rights to the 'Roland Mouret" name were
acquired by the venture and in March 2011 the first Roland Mouret
store was opened at 8 Carlos Place, Mayfair, London, in the form of
a "maison" with atelier and HQ on the premises. Mouret has
become recognized for the use of draping and the fitted silhouette,
including the iconic dresses Galaxy, Moon, Titanium and
Pigalle. 2012-3 saw the launch of the Roland Mouret shoe, bag
and bridal collections as well as the continued development of its
successful sunglasses line. Further global expansion is
planned for 2014, after three consecutive years of strong
double-digit growth, with the opening in summer 2014 of the first
international flagship store on New York's Madison Avenue